Meet Anniek
Succes comes to those who dare to be different, challenge the norm, and create their own path!
Hi, I’m Anniek—entrepreneur, YouTube strategist, and passionate believer in the power of creative women.
I’ve always known I wanted to build something meaningful—something that creates freedom, purpose, and impact. With a background in marketing and international business, I spent years working in the corporate world before realising I was meant to carve my own path.
I founded TUBEup to support female content creators who are doing things differently. Women who dare to be creative, who want to live life on their own terms, and who want to build a business that truly reflects who they are.
I’m a strategist and a storyteller, but I’m also a new mom, a road-tripper in a ’72 VW Beetle, and someone who finds inspiration in everyday beauty. I believe that YouTube holds incredible potential—not just for views, but for building brands, incomes, and legacies.
If you’re here, I already believe in what you’re creating. My mission is to help you scale your business, stay in your creative flow, and step fully into the life you’ve always dreamed of.
Let’s build something powerful together.
My expertise
Digital strategy
With years of experience in marketing and content development, I design strategic growth plans tailored to each creator’s niche and goals. My strategies are data-informed, aligned with trends, and uniquely yours.
Brand building
I help creators develop a strong, cohesive brand that stands out in the crowded YouTube landscape. From visual identity to storytelling, I guide you in building a brand that your audience remembers and loves.
Product
development
I support creators in developing scalable digital products that serve their audience and bring in real revenue. From ideation to execution, I help turn your knowledge and creativity into value-packed offerings.
Systems &
automations
I believe in working smarter, not harder. I set up systems and automations so you spend less time on operations and more time creating. This includes workflows for launches, funnels, and email marketing.
Audience monetisation
Optimising your content to work with the YouTube algorithm, including keyword research, title and thumbnail optimisation, and engagement strategies that increase your visibility and grow your audience organically.
Emotional &
Creative alignment
I care about your energy. That’s why I prioritize systems that support your creativity, give you space to rest, and align your business model with your lifestyle values.
