Dec 22, 20234 min readYouTube nicheWhy you must niche down if you want to succeed on YouTubeLet's paddle out and explore why I'm all for riding the niche wave and how it can be the ultimate game-changer for your YouTube journey.
May 27, 20222 min readTarget audienceYour personal avatar on YouTubeYes, you should have a personal avatar, in other words: a fictive ideal viewer. This is not the same as your target audience.
Feb 4, 20224 min readYouTube basicsWhich figures do YouTube creators need to watch after publishing their video?There are three main figures you need to watch on YouTube after publishing your video. Do you know which three? Read it in our blog post.